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Brand Marketing Manager in New Britain, CT at SNI Financial

Date Posted: 2/6/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    2/6/2019
  • Job ID:
    352262

Job Description


Are you a strategic,result driven Brand Marketing Manager with strong consumer digital and social media experience?


Our client is looking for a candidate that will be responsible for leading the strategic direction of brand-aligned content and brand media strategy.


The right candidate will drive the development and execution of a multi-channel content strategy to build brand awareness with prospective consumers. We are seeking a high-energy, creative, and ambitious person who thrives in a collaborative, fast paced environment, and wants to make a large impact from day one!


Responsibilities:

  • Develop and execute consumer marketing strategies that drive inbound prospects to brand websites.
  • Develop and execute integrated brand awareness campaigns across an array of marketing channels including but not limited to social media, video, radio, influencer, etc.
  • Own and lead the content strategy for social media, brand blog, and influencer marketing, driving the development of a wide range of content.
  • Develop website design/redesign and mobile strategies to increase user engagement and conversion.


Desired Skills and Experience:

  • Bachelor's degree in Communications, Marketing or related field
  • 5+ years of marketing/brand management experience coupled with proven success in digital marketing, brand content and social media.
  • Proven experience developing a range of content types to drive brand awareness and consumer interest.
  • Strategic and creative thinker, able to innovate and challenge the status quo.
  • Superb organizational, project and time management skills with attention to detail required; ability to work quickly and independently to generate high-quality content.
  • Passion for and continued curiosity in the digital and social media space, tools and trends.


***Direct experience with website analytics tools, CMS, Google Analytics, Google AdWords, and a deep understanding of major social media platforms including analytics and business manager tools is necessary!