Product Manager/Marketing Data Analytics

Job Summary
We are seeking a dynamic and detail-oriented Marketing Data Analytics / Product Manager to join our team
This hybrid role combines expertise in marketing data analysis with strong product management skills
The ideal candidate will leverage data-driven insights to shape and drive marketing strategies and product decisions, enhancing both customer engagement and product performance.
Key Responsibilities
Marketing Data Analytics:

1. Data Analysis & Reporting:
   • Collect, analyze, and interpret marketing data from various sources including core systems,  CRM, social media, and web analytics platforms
     
   • Develop and deliver actionable insights through regular and ad hoc reports to support marketing campaigns, research, and business decisions
     
   • Utilize data visualization tools to present findings in a clear and concise manner
     
2. Campaign Performance Monitoring:
   • Track and evaluate the effectiveness of marketing campaigns and initiatives using key performance indicators (KPIs)
     
   • Identify trends, patterns, and anomalies in campaign performance to optimize strategies and tactics
     
3. Market Research:
   • Conduct market research to understand customer needs, preferences, and behaviors
     
   • Analyze competitive landscape to inform marketing strategies and product positioning
     
4. Data-Driven Decision Making:
   • Collaborate with marketing teams to develop data-driven marketing strategies
     
   • Provide recommendations for improving ROI based on data insights
     

Product Management:

1. Product Strategy & Development:
   • Define and drive the product roadmap based on market needs, customer feedback, and business objectives
     
   • Work with cross-functional teams including engineering, design, and marketing to develop and launch new products or features
     
2. Market and User Research:
   • Gather and analyze customer feedback and market trends to identify product opportunities and challenges
     
   • Conduct competitive analysis to inform product positioning and differentiation
     
3. Product Lifecycle Management:
   • Oversee the entire product lifecycle from concept through launch and post-launch performance
     
   • Manage product backlog, prioritize features, and ensure alignment with overall business goals
     
4. Stakeholder Communication:
   • Serve as the primary point of contact for all product-related matters
     
   • Communicate product vision, strategy, and updates to stakeholders and ensure alignment with marketing and business objectives
     

Qualifications
Education:

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or a related field
  Advanced degree (MBA or Master’s) preferred
  

Experience:

• 7-10 years of experience in marketing data analytics and/or product management
  
• Proven track record of managing data-driven marketing campaigns and product development projects
  

Skills:

• Strong analytical skills with proficiency in data analysis tools and software (e.g., Google Analytics, SQL, Tableau, Excel)
  
• Solid understanding of marketing principles and digital marketing channels
  
• Experience with product management tools and methodologies (e.g., Agile, Scrum)
  
• Excellent communication and presentation skills
  
• Ability to work collaboratively with cross-functional teams